Samsung: Galaxy S III sales to hit 10m in July

JK Shin, head of Samsung Electronics' mobile
division, holds Galaxy S III devices as h
e poses for photographers during an event
to launch the smartphone in local
market at the headquarters of
Samsung in Seoul June 25, 2012. REUTERS

SEOUL - Samsung Electronics, the world's top mobile phone maker, said Monday it expects global sales of the latest Galaxy smartphone to surpass 10 million in July even as it struggles to keep up with demand because of component shortages.

Shin Jong-kyun, president of Samsung's mobile communications business, said the Galaxy S III will hit the 10-million milestone within two months of its launch.

"It has been tough to keep up with demand," Shin told reporters.

Samsung's failure to procure sufficient mobile components for its latest smartphone has stoked concerns that its second-quarter smartphone sales could be much lower than expected. Shin said the company expects to resolve the supply issues with mobile components sometime in the next week.

"Despite the tough economic situation in Europe and problems with supplying components for the Galaxy S III, the second-quarter earnings will be better than the first quarter," he said.

Samsung began sales of the Galaxy S III in Europe on May 29 and released the smartphone through all major mobile US carriers last week. In its home market, the company started sales of the latest iteration of Galaxy earlier Monday.

Samsung's sales estimate for the S III reflects robust demand from mobile operators. Unlike Apple, Samsung does not disclose sales figures to consumers.

The South Korean company said the S III will be released by nearly 300 mobile carriers around the world by the end of July, aiming for an early start before rival Apple announces a new version of the iPhone in the third quarter.

Samsung overtook Nokia as the world's biggest mobile-phone maker in 2011 and competes with Apple for the top smartphone maker position. It aims to double its smartphone sales this year to nearly 200 million phones. AP

Source: wwww.todayonline.com

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For Samsung, Galaxy halo effect comes with supply crunch

Samsung expects sales of its new Galaxy S III
to top 10 million during July. REUTERS

SEOUL - Samsung Electronics' struggle to keep pace with rampant demand for its new Galaxy S III smartphone may have cost the South Korean firm some 2 million units of sales in just a month.

For a company that has never stirred the sort of consumer frenzy that accompanies each new Apple gadget, overwhelming demand is a nice problem to have. But some of the shortage stemmed from a manufacturing glitch that affected some European sales, while major carriers in the United States have had to delay delivery of some pre-ordered phones.

The Galaxy S III has received the most positive reviews among any of the Samsung smartphones, and the technology giant says the phone is on track to become its fastest selling smartphone, with sales likely to top 10 million in the first two months since its launch.

The latest Galaxy's launch has been well timed as the next iPhone is not expected until later this year, and offerings from others such as Google's Motorola and Nokia have not created much of a market stir.

"Samsung might have been caught off guard by the demand, not because they did not believe in their own products, but because they might have over-estimated the competition," said Gartner analyst Carolina Milanesi. "In other words, aside from the iPhone and HTC's One X there's not much out there at the moment, which would have certainly helped Samsung."

Analysts reckon the Galaxy shortage will be a temporary hiccup, affecting some 2 million units of shipments in the April-June quarter. Samsung expects another record quarter of earnings from its handset business in the current period, helped by solid sales of its predecessor S II and phone-cum-tablet Galaxy Note.

Barclays lowered its forecast for Samsung's second-quarter Galaxy S III shipments to 6.5 million from 8 million, but raised its third-quarter shipment forecast by 1 million to 15 million.

Samsung said component shortages have been resolved and it is running at full tilt to meet demand. "It is simply that demand far exceeded our expectation. But that doesn't mean we had set a very conservative demand forecast," Samsung said in an emailed statement to Reuters. REUTERS

Source:  www.todayonline.com

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