S$243 Kindle Fire HD tablet

S$243 Kindle Fire HD tablet a bestseller: Amazon

Updated 06:47 AM Oct 23, 2012

SAN FRANCISCO - Amazon said yesterday that its US$199 (S$243) Kindle Fire HD tablet has been the best-selling product on the company's website since the gadget went on sale more than a month ago.

Amazon's Kindle Fire. AP

Amazon started selling a range of new Kindle Fires on Sept 6 and the company said the 7-inch HD model has out-sold all other products on Amazon worldwide since then.

Amazon did not disclose actual sales numbers but a spokeswoman for the company said the top-seller status was based on unit sales.

Chief Executive Jeff Bezos recently told the BBC that it sells the tablets at cost, hoping to generate profit when customers buy related products and services from the company.

The announcement came as Apple prepares to launch a smaller, cheaper tablet of its own today. The device, dubbed the iPad Mini, may challenge Amazon's success at the lower end of the tablet market.

Amazon has launched larger, more expensive Kindle Fire HD tablets, aimed at Apple's iPad, which still dominates the sector. REUTERS

Source:  www.todayonline.com