JustBeats earphones by Monster

Monster sensation

04:46 AM Apr 20, 2011

CAN'T get enough of Justin Bieber even after his concert last night and his still-screening movie, Justin Bieber: Never Say Never? Riding on Bieber-mania comes the teen endorsed JustBeats earphones by Monster. In eye-catching purple - Bieber's favourite colour - the limited edition ear- and headphones boast the richer Beats by Dr Dre listening experience.

Beats Electronics is the collaboration between artiste and producer Dr Dre and chairman of Interscope Geffen A&M Records Jimmy Lovine. Established in 2006, the company set out to develop headphones capable of reproducing the spectrum of sound that music artistes and recording producers get in the recording studio. Beats by Dr Dre is a partnership to create the most powerful headphones developed between Beats Electronics and audio innovator Monster.

"Young people today are being introduced to music through inferior technology in the form of ripped MP3s, ill-designed laptops and crippled earbuds and headphones. When they listen to music because of the inferior quality of earbuds, the only recourse they have is volume, which isn't going to do anything but damage their ears," said Lovine.

"Justin is a great musician that puts a lot of care into his music - who better qualified to take this message to the kids?"

JustBeats by Dr Dre retails at S$490 and is available at Audio House, Alpha Audio, Best Denki, Epicentre, Harvey Norman, HMV, i Studio, Stereo and Nubox outlets. Limited stock available in Singapore.

Source: www.todayonline.com