A Microsoft tablet next?

PC giant may demonstrate new Windows OS device at event today, sources say

REDMOND (WASHINGTON) - Microsoft will unveil a tablet running the next Windows operating system under its own brand, according to a source familiar with the plans.

The company may demonstrate the device today, said the source, who asked not to be identified because the plans have not been made public.

Microsoft has been working with personal computer makers to produce Windows 8 tablets, designed to win back consumers hooked on Apple's iPad.

The world's largest software maker may be taking steps to exert more control over the hardware that runs its programs in order to mount a more successful challenge.

"If Microsoft wants to control the entire user experience and the entire quality of their products, they have to build their own hardware," said an analyst.

A spokesman for Microsoft declined to comment.

On Sunday, the company invited press via email to an event in Los Angeles at 3.30am today (Singapore time) at a location to be disclosed later.

"This will be a major Microsoft announcement - you will not want to miss it," the invitation said.

Since the release of IBM's first personal computer (PC) in 1981, Microsoft has focused on software for the machines and left design and branding to hardware makers. While the company has played a larger role in working with some PC makers on design, it has shied away from developing and selling machines under its brand.

The shift in strategy may sour Microsoft's relationship with some PC partners, many of which have been investing to develop Windows 8 tablets themselves and may not want to compete directly with Microsoft.

Still, they may have limited recourse, an analyst said. Apple does not licence its software to computer makers and Google, which makes the Android operating system, will probably make its own tablets through its recent acquisition of Motorola Mobility. BLOOMBERG

Source: todayonline.com