Foursquare meets BlackBerry Messenger

Foursquare meets BlackBerry Messenger

by Kok Xing Hui
04:46 AM May 06, 2011

ORLANDO - Research in Motion (RIM) announced on the first day of the BlackBerry World Conference (BBWC) that Foursquare is now a part of BlackBerry Messenger (BBM).

BlackBerry has been incorporating consumer applications to its devices in a bid to make gains on the consumer market.

With the Foursquare and BBM integration, any check-ins made on the popular location-based social networking application will prompt the user to share his location on BBM. Clicking "yes" will make your current location viewable to your contacts under your user profile. BBM contacts can also view your Foursquare badges, furthering the social abilities of BlackBerry's popular messaging platform.

This integration is harked as more than just broadcasting your current location on more platforms than are already available. The easy sharing of information between both applications mean that you can also send your location via a map to a particular contact - a feature previously supported on BBM with BlackBerry Maps.

According to Mr Gregory Wade, managing director of RIM Southeast Asia, BBM will be the focal point of marketing campaigns in the region, targeting consumers and especially the youth segment.

In countries like the Philippines, RIM has just engaged celebrity spokespersons to further drive consumer adoption. KOK XING HUI, reporting from blackberry world conference in Orland

Source: www.todayonline.com